Sharing our STEM PR knowledge

We’ve just won another gold award in the STEM campaign category. So when we tell you we’ve helped organise a STEM workshop with the Charter...

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What the death of annotations means for video marketers

What the death of annotations means for video marketers

We’ve all been there. You’re ten seconds into binge-watching a ‘best of’ compilation of scenes from a guilty pleasure TV show on YouTube, wh...

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How to choose the right font for your brand

How to choose the right font for your brand

How would it make you feel if Coca Cola used the infamous Comic Sans typeface for their branding? What kind of thoughts would it evoke? Here...

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Seven tips for amazing web copy

Seven tips for amazing web copy

You can spend hours perfecting your website, but the reality is 55 per cent of visitors spend fewer than 15 seconds on a single page. Here,...

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Top tips for proofreading

Top tips for proofreading

Our bnrias are eeterxlmy pwureofl. As lnog as the frist and lsat lteter of ecah wrod in a snntceee are ccorert, the leretts in the mdlide ca...

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Man vs. trade show — the basic survival guide

Man vs. trade show — the basic survival guide

From consuming his own waste through a snake skin filter, to climbing Everest eighteen months after breaking his back, Bear Grylls is the ul...

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Mastering the art of survey writing

Mastering the art of survey writing

If a butcher is six feet tall and wears size ten shoes, what does he weigh? How much dirt is there in a hole that measures two feet, by thre...

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Does video belong to sales or marketing?

Does video belong to sales or marketing?

Just do it. Taste the rainbow. What’s the worst that could happen? Odds are, due to the power of TV advertising, simply reading these slog...

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Hitting the headlines

Hitting the headlines

You can tell from reading almost any newspaper or magazine, that surveys are big in the media. Surveys can establish very meaningful data, ...

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National days: a useful resource?

National days: a useful resource?

There are many historical events that took place on March 23. In 1026, Koenraad II crowned himself King of Italy, the Aragonese legal code w...

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Three ways PR builds customer trust

Three ways PR builds customer trust

US business author Stephen Covey once claimed that “trust is the highest form of human motivation”. It is for this reason that marketers act...

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Save your reputation — gather information

Save your reputation — gather information

In a survey conducted by Vouchercloud.net, 27 per cent of respondents identified that a gigabyte was a South American insect. A surprising 2...

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Three big fat e-mail marketing mistakes

Three big fat e-mail marketing mistakes

Whether it’s an unintentional typo or a reply-all catastrophe — almost everyone has had some sort of e-mail disaster. For businesses, mista...

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Turning a nein into a ja

Turning a nein into a ja

If you ask any Brit what they think of when they think of Germany, they’ll probably mention beer, bratwurst and Germany being Europe’s ec...

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E-mail marketing is changing

E-mail marketing is changing

Supermarket giant, Morrisons, is the latest household name that has been subject to fines due to breaking e-mail marketing laws. The company...

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Interview, don’t interrogate

Interview, don’t interrogate

Interview, don't interrogate To create truly interesting and technically accurate content, journalists and PR professionals need to...

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What I've learned in my first month

What I've learned in my first month

A Guyana tribe are now using GPS enabled mobile phones to monitor and protect their land - something they have been doing manually for...

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Case study to camera

Case study to camera

Everybody understands the benefits of customer case studies in marketing and PR. As effective as it is to toot your own horn, somebody else ...

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Does your PR agency know its onions?

Does your PR agency know its onions?

Meet our onions. “You have to understand accounting and you have to understand the nuances of accounting... unless you are willing to ...

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Marketing lessons from the Easter Bunny

Marketing lessons from the Easter Bunny

You would never suspect it, but the Easter Bunny is an expert in marketing. While hares and rabbits have very little to do with the Christia...

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