Interview, don’t interrogate

By Sara-Anne Mills-Bricknell, account executive at Stone Junction. To create truly interesting and technically accurate content, journa...

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What I've learned in my first month

A Guyana tribe are now using GPS enabled mobile phones to monitor and protect their land - something they have been doing manually for thou...

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Case study to camera

Case study to camera

Everybody understands the benefits of customer case studies in marketing and PR. As effective as it is to toot your own horn, somebody else ...

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Does your PR agency know its onions?

Does your PR agency know its onions?

Meet our onions. “You have to understand accounting and you have to understand the nuances of accounting... unless you are willing to ...

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Marketing lessons from the Easter Bunny

Marketing lessons from the Easter Bunny

You would never suspect it, but the Easter Bunny is an expert in marketing. While hares and rabbits have very little to do with the Christia...

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Nothing is off the record

Nothing is off the record

All of us have heard the phrase “off the record” and have probably used it at one time or another. However, many of us do not realise that t...

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How businesses can benefit from live streaming

How businesses can benefit from live streaming

While 2016 will be widely remembered as a year of bad news, one good thing that did come out of it was the explosion in popularity of live s...

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What does fake news mean for engineering PR?

Those of you who followed the US election will already be aware of the concept of fake news – and the argument that it’s proliferation, nota...

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2017: the year of change

As the New Year celebrations wind down and everyone cheerfully returns to work, we are in for a month of cold winter mornings, failed resolu...

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Being a positive influence

Being a positive influence

Whether we like to admit it or not, we’re all seeking to exert our influence every day. From trying to influence your significant other t...

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What does your audience look forward to?

What does your audience look forward to?

You have probably read a million blog posts about #BustertheBoxer already, so don’t worry - this isn’t another one on the same subject. In...

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Could an industrial brand do what Toblerone has done?

Could an industrial brand do what Toblerone has done?

You might be aware that earlier this week Toblerone caused national consternation by announcing that it would be increasing the space be...

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Dos foreign language speakers, por favor

Dos foreign language speakers, por favor

You know when you hai l'abbiocco after Christmas dinner and just before you drift off to sleep you think of a Treppenwitz. It's so a...

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Learning a language is as easy as uno, due, tre

Learning a language is as easy as uno, due, tre

International PR Whether it’s ordering a gelato in impeccable Italian or charming love interests in flawless French, most of us have a l...

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Don't go it alone

Don't go it alone

Whether you want to share a photo of what you've accomplished before the microwave pings, have experienced the shame of an automatic doo...

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It’s my party and I’ll cry if I want to

It’s my party and I’ll cry if I want to

If you are guilty of binge watching The Real Housewives of Beverley Hills on a Friday evening, you will know just how much these women love ...

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Five tips for public speaking

Five tips for public speaking

At the 2014 Oscars, John Travolta famously introduced Frozen star, Idina Menzel as ‘Adele Dazeem’ in front of 43 million viewers. Even thoug...

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Knowledge is power

Knowledge is power

Benefits of CPD (FYI - not the tree we killed) What do Chateau Pavie Wine, pig farming and Marcel Duchamp's urinal all have in commo...

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Video marketing mythbusting

Video marketing mythbusting

Modern life is full of myths that, over time, have become widely accepted as fact. Some, such as Henry Ford inventing the assembly line, are...

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Metrics that matter

Metrics that matter

Ah, the British summer, a constant cycle of waiting for the rain to stop, complaining about the heat and retreating to Sainsbury’s freezer a...

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