Creator or curator?

Since the very first blog was created in 1994, online content creation and curation has come a long way. Platforms such as Facebook, Twitter...

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Handing over your business card — it’s not as easy as you think

Handing over your business card — it’s not as easy as you think

When networking at an international event, your actions are important as not everyone will speak your language. So, you need to make yoursel...

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Is the education system a disaster for industry?

Is the education system a disaster for industry?

The Annual Manufacturing Report 2018 launched this month and revealed that 57 per cent of manufacturers think the education system is a di...

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Are you making news or making noise?

Parents in the US will have heard about the controversy and concerns surrounding Tide Pods that reached fever pitch in January 2018. Howev...

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Giving the VIP treatment

Giving the VIP treatment

Canadian comedian and TV personality, Rick Mercer, once spoke about his most horrific experiences of public speaking. From his introducer te...

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LinkedIn groups versus company pages

LinkedIn groups versus company pages

Building a rapport with your business’ target audience is a vital part of public relations (PR). You don’t have to invite them round for co...

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Getting media coverage in the USA

Getting media coverage in the USA

During a recent meeting between Prime Minister, Theresa May and President Trump at Davos, the US president declared that there will be a tr...

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What to do once you are published

What to do once you are published

Last month’s Edelman trust barometer showed that trust in traditional media and journalism has increased, while trust in social media and...

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Embrace change

Embrace change

Over the weekend, 300,000 people signed a petition to reverse the most recent changes to popular messaging app, Snapchat. The redesign aimed...

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Metrics to measure online coverage

Metrics to measure online coverage

Last week, we told you all about domain authority . However, that’s not the only metric to consider when understanding how well a site is...

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It’s not what you know, it’s who you know

It’s not what you know, it’s who you know

Every second, around 6,000 tweets are posted — that’s 350,000 per minute and 500 million per day. It’s no surprise that it’s difficult to...

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And the automation award winner is…

And the automation award winner is…

From the Nobel Prize and Grammy’s to the Booker Prize and the BAFTAs, there are a few awards that are unmissable throughout the year. Altho...

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After the survey

After the survey

Around a third of people in the UK collect something. Whether its stamps, coins or memorabilia – for varying reasons, many people take comfo...

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What's a domain authority?

What's a domain authority?

Every second, Google processes over 40,000 search queries — that’s 3.5 billion searches per day and 1.2 trillion per year. Google’s engine...

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How do you fair against Klout?

How do you fair against Klout?

From being the first artist under 18 to have three chart-topping albums, to rocking a haircut more popular than ‘the Rachel’, Justin Bieber ...

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Dear sir, why don't you try writing a letter?

They say variety is the spice of life, but what they probably didn't tell you is that it will also improve your technology PR and media...

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How to measure the value of PR

How to measure the value of PR

The best methodology for measuring the success of a PR campaign has been a hotly debated topic for comms professionals for many years. Despi...

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The business value of LinkedIn

The business value of LinkedIn

Does your business generate heaps of PR content to position you as a thought leader in the media? As interesting as this content may be, are...

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Editorial design - the basics

Editorial design - the basics

The Guardian recently launched its redesign, which proves editorial design is still relevant today. The Guardian decided to enhance its us...

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Pushing the award winner’s envelope

Pushing the award winner’s envelope

How to find award winning opportunities for your business The first step to any truly successful award entry is deciding on your company o...

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