Say it, don't spray it

Voice search is not a fad. By 2020, 50 per cent of all online searches will use  voice. Yet, why is it that 62 per cent of marketers have no...

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Ethical PR – your business depends on it

Ethical PR – your business depends on it

There is a runaway trolley hurtling down a railway track. On the track ahead, five people are tied up and another is tied up on the side tra...

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Stand out like a sore thumb

The Walt Disney Company reportedly spent over $2.6 billion on advertising in 2017, the year it released Star Wars: The Last Jedi, Coco and B...

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Out with Klout

Out with Klout

Set in a world where your every interaction is rated, Nosedive was a chilling episode of Black Mirror. The main character, Lacie, becomes so...

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Three common PR questions answered

Three common PR questions answered

Everyone knows PR is just spin, propaganda and the odd champagne brunch with journalists. Right? Well, maybe there is a bit more to it th...

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Make the first impression count

Make the first impression count

So, your organisation has forked out for a spot at a trade show, you’ve prepared your event survival kit and you’re ready to return with a ...

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How can you measure your communications?

How can you measure your communications?

You’ve probably heard of the old adage, “What gets measured gets managed”. However, it was recently found that 33 per cent of PR and comm...

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Globalisation and localisation

Globalisation and localisation

If you’re from the UK, you’ll probably think of malted milk drink Horlicks as a relaxing beverage before bed. However, if you’re from Ind...

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Mythbusting: Licensing images

Mythbusting: Licensing images

When a monkey stole a photographer’s camera to take a selfie, the photographer in question never imagined he would end up at the centre of a...

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Know your competition

Know your competition

Watching Kenyan runner, Eliud Kipchoge, win this year's London Marathon wouldn't be the same if he was the only runner in the race....

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We're in the money - a lesson in media training

We're in the money - a lesson in media training

This week, retail giant Sainsbury’s made headlines, not just for its £12billion planned merger with Asda, but for a rather amusing video ...

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Digital PR and marketing tools you need in your life

Digital PR and marketing tools you need in your life

Back in 2010, the best SEO person I knew left the industry to write novels. One of his reasons was that keeping up with the shifting...

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Are you part of the social conversation?

Are you part of the social conversation?

Many online marketing messages make us cringe and it’s often because they lack human touch and don’t engage us. Instead of taking a one-...

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Communication flop of the month

Communication flop of the month

Over the weekend of April 27–29, 2018, TSB, one of Britain’s largest banking providers, was caught in a communications nightmare when an IT ...

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The changing faces of data privacy

The changing faces of data privacy

You may have noticed over the last week that Facebook asked you to update your personal settings. If you haven’t, let me explain why. By A...

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Top agencies in the UK

Top agencies in the UK

Stone Junction has been spotlighted as an agency to watch, following the release of PRWeek's UK Top 150 Consultancies 2018. The agenc...

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Giving colour theory the green light

Giving colour theory the green light

In 2015, a viral photograph of “the dress”, divided the population. The image raised a question about how we see and interpret colour. Was i...

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Put your SEO trousers on first

Put your SEO trousers on first

You wouldn't put your shoes on before your trousers, so why write web copy before you've considered search engine optimisation (SEO)...

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GDPR-friendly forms

GDPR-friendly forms

The General Data Protection Regulation (GDPR) is complicated, but ensuring your e-mail marketing activity is compliant doesn’t have to be. ...

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Writing in parallel

Writing in parallel

Working on interesting and thought leading articles, particularly in response to timely news stories or events can result in some common g...

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