Beating the colour separation trap

Beating the colour separation trap

As a public relations junkie, sorry practitioner, I’m often approached by firms who want to generate publicity for their products or service...

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Exactly what I do all day

I've just found this lovely video about Hollywood PR people. This is exactly what I do all day long. Definitely this and definitely not ...

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Reputation management in Blogs, chat rooms and message boards

Reputation management in Blogs, chat rooms and message boards

Many of you may know I enjoy shooting my mouth off every now and again, particularly in the virtual world of the Inter-Super-Highway, where ...

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Can I still have my 25%?

Can I still have my 25%?

I’ve been watching Ricky Gervais’ Extras recently and the role played by his co-writer, Stephen Merchant, particularly interests me. Merchan...

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Plumbing solutions

Plumbing solutions

I thought you might like to hear about something I saw on the M6 the other day. It was a plumber's van, featuring an sign that described...

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Should we 'symbolically' ban the words bitch and ho? - Report from New York

Should we 'symbolically' ban the words bitch and ho? - Report from New York

A New York City lawmaker is pushing to symbolically ban the words, 'bitch' and 'ho' to discourage their use in rap and pop m...

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Business book reviews: The seven habits of highly effective people by Stephen Covey

Business book reviews: The seven habits of highly effective people by Stephen Covey

Ok, first things first, I listened to this on audio CD and didn't actually read the book. This is because I'm highly effective and I...

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Are you my friend on Facebook? No, I'm your friend in real life...

Are you my friend on Facebook? No, I'm your friend in real life...

So opined a comedian on the ill advised News Knight with Trevor Macdonald . He has a point. I wonder about the value of such networks on occ...

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Buy me a pizza, or the account gets it!

Buy me a pizza, or the account gets it!

There has been much furore in the financial press recently about the need for big businesses to fire their worst performing staff on an annu...

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I haven’t bought a newspaper for months

I haven’t bought a newspaper for months

At PRefect Towers we recently found out that 93.2% of people making B2B buying decisions go online to research their purchases*. Furthermore...

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Measuring customer satisfaction

Measuring customer satisfaction

Measuring customer satisfaction can be a difficult task for large companies. However, bigger firms do have the advantage of being able to us...

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Interviewed by a marketing magazine - this means I must be very famous indeed ;-)

Interviewed by a marketing magazine - this means I must be very famous indeed ;-)

I was recently interviewed by a marketing magazine on the subject of e-mail marketing. I thought you might like to read my replies to their ...

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Top five tips for re-writing your SEO strategy in light of personal search and the death of the Google bomb

Top five tips for re-writing your SEO strategy in light of personal search and the death of the Google bomb

The search environment seems to have changed enormously in the last month. First, as mentioned in last month’s newsletter, Google has re-wri...

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Or, just play Space Invaders...

Or, just play Space Invaders...

Get great free widgets at Widgetbox !

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Memory of miserable failure bush erased

Memory of miserable failure bush erased

It seems that Google's Web SPAM team is sick and tired of Googlebombs, the practice of linking an unflattering phrase to a person's ...

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Shouting smarter: How to make the best of your PR budget

Shouting smarter: How to make the best of your PR budget

The PR landscape has changed. Once upon a time, all you had to do to get coverage for a technology product was write a press re...

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Exploding pigs and machine guns firing sheep

Exploding pigs and machine guns firing sheep

Online game Second Life has taken on significance in the French presidential election following an increase in use for business and politica...

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Nothing will come of nothing

Nothing will come of nothing

A jolly interesting assessment of the state of evaluation in the PR industry In King Lear, the eponymous central ch...

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Does business need a rock ‘n’ roll soul?

Does business need a rock ‘n’ roll soul?

Richard Stone, managing director of StoneJunction, a PR and strategic communications agency, hardly ever meets any rock stars...

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