I was recently interviewed by a marketing magazine on the subject of e-mail marketing. I thought you might like to read my replies to their ...
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Donald Trump hit the headlines again earlier this year by revealing the winners of his own, highly anticipated, Fake News Awards on Twitter ... -
Sesquipedalian: someone who overuses big words, when there’s no real need. If someone gives a sesquipedalian speech, they are probably usi... -
In 1950, the Turing test, an assessment of a machine’s ability to exhibit intelligent behaviour was developed. Over 60 years later, there is...
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It wasn't a long time ago that if you wanted to speak to a business, make an enquiry or lodge a complaint you had to either write a lett...
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Although the phrase content marketing is something of a buzzword, the reality is, this inbound marketing practice is both remarkably wide... -
In the film American Psycho, a classic scene shows a group of Wall Street stockbrokers comparing the quality of their business cards. Thi... -
What began as a day of childish pranks and tomfoolery, April Fool’s Day has firmly transitioned into the PR and marketing arena. With the ... -
Did you know that, with a bit of simple software automation, you can set up your appliances so that your coffee machine turns on as soon a...
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As Facebook continues to deal with the backlash from the Cambridge Analytica scandal, many sceptics believe they will ride the news agenda ...
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Unless you’ve been living under a very dense rock for the past few weeks (and who could blame you for wanting to?), you’ll no doubt have he...
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