Technical PR: Media moves and neologisms

Technical PR: Media moves and neologisms

It has been a very quiet week for movement in the technical and business media, with only two significant changes to speak off. The Sunday T...

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Advertising and design: A useful resource to inspire logo design

Advertising and design: A useful resource to inspire logo design

Following last Thursday’s post about Wordle , I’ve had a number of people send me e-mails about the function of design in technical marketin...

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Social media: How to modify your Twitter profile to match your corporate colours

Social media: How to modify your Twitter profile to match your corporate colours

Twitter envy. It’s not a nice subject, most of us wouldn’t bring it up in polite conversation, but it’s out there. You’re on Twitter, updati...

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Technical PR: The most important thing you can do with a press release to optimise it for search engines

Technical PR: The most important thing you can do with a press release to optimise it for search engines

The number of different uses to which we can put a press release has increased vastly over the years. Once, a press release served the admir...

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Blogging services: Feedburner and its uses

Blogging services: Feedburner and its uses

Many of the people reading this Blog are doing so via Feedburner ; a syndication tool that allows anyone who owns an RSS (Really Simple Synd...

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Technical PR - Media Moves: A new title in electrical networking

Technical PR - Media Moves: A new title in electrical networking

Rob Shepherd, the former editor of ECN (Electrical Contracting News) has left to establish his own title in the network infrastructure sect...

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Advertising and design: Wordle, a design resource and a reason to think

Advertising and design: Wordle, a design resource and a reason to think

I was speaking to a technical PR client the other day who is weighing up some innovative approaches to his new catalogue cover. He wants to...

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Adding custom HTML to a Facebook fan page

Adding custom HTML to a Facebook fan page

Facebook Fan pages can be a useful way of communicating with your stakeholders, particularly if you have an audience who are likely to use t...

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Technical PR: The IPA Bellwether survey

Technical PR: The IPA Bellwether survey

The big news for those of us with an interest in technical PR this week is that marketing spend fell once more in the last quarter of 2009....

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Blogging service: Don’t put the cart before the horse

Blogging service: Don’t put the cart before the horse

Just the other day an SEO expert * I know compared the way Google reads your web site or Blog to the way you read a newspaper. He asked me, ...

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Technical PR moves: One wedding, two moves and a new site

Technical PR moves: One wedding, two moves and a new site

It’s not been a hugely busy period for Media Moves this week. However, we would like to congratulate Rachael Morling, formerly Rachael Winte...

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A very useful resource of vintage INDUSTRIAL adverts! That’s right, INDUSTRIAL adverts!

A very useful resource of vintage INDUSTRIAL adverts! That’s right, INDUSTRIAL adverts!

I don’t get excited by things I read about advertising on the Internet very often. Mainly because it’s always about selling more fast moving...

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Twellow – Like the search function in Twitter only better. Slightly.

Twellow – Like the search function in Twitter only better. Slightly.

You might have heard about a Web site called Twellow recently, it bills itself as the Yellow Pages of Twitter. Users can create a profile a...

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Why today’s news is no longer tomorrow’s chip paper

Why today’s news is no longer tomorrow’s chip paper

Last week in a post about advertising from The Times newspaper I warned technical PR people that today’s news is no longer tomorrow chip p...

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Implementing alternative text tags on your Blog – how and why

Implementing alternative text tags on your Blog – how and why

It’s a common misconception that the Blogger platform doesn’t allow the user to add ALT (alternative text) tags, or more accurately attribu...

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Technical PR media moves

Technical PR media moves

It’s Friday, which means it’s time to catch up on the technical PR world's media moves of the week. Unsurprisingly, it’s been a quiet o...

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Beware the claims you make in advertising

Beware the claims you make in advertising

Industrial advertisers have been dealt a lesson in the importance of veracity in advertising today, thanks to The Times newspaper. The pub...

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Technical PR challenges for 2010

Technical PR challenges for 2010

If 2009 proved anything it was that engineering PR is getting harder. We saw a number of magazines shut down, including the much loved Elec...

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To customise your domain or not?

To customise your domain or not?

There are plenty of good reasons for a technical or engineering company to set up a Blog. It could be as part of an engineering PR campaign,...

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Top 10 Social Media Marketing Books of 2009

Top 10 Social Media Marketing Books of 2009

If you are operating in the UK’s engineering PR world, social media marketing is probably either a swear word or your daily mantra. In fact,...

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