New reporter on The Engineer and a new editor for ERT

New reporter on The Engineer and a new editor for ERT

This week has once more seen the seismic moves in the technical publishing industry overshadow such minutiae as the Queen’s speech and the g...

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Three things you can do to improve your ROI from advertising

Three things you can do to improve your ROI from advertising

Advertising has a bad reputation these days. Most of the people I speak to say that traditional advertising is dead or at least showing dimi...

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Three things you can do today to improve your social media presence

Three things you can do today to improve your social media presence

Social media is a hot topic amongst industrial marketing folk. The debate on whether or not to engage appears to have died down and been rep...

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Three things to do to get your PR campaign back on track

Three things to do to get your PR campaign back on track

Following yesterday’s post on the fundamentals of Blog SEO , today I’m focussing on three essentials to kick start your engineering PR camp...

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Three things to do to your Web site today to improve search rankings

Three things to do to your Web site today to improve search rankings

I’m well aware that a lot of the people reading this Blog are owner-managers of engineering businesses. I know a lot of the others are worki...

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How social media is already influencing the news

How social media is already influencing the news

According to Nielsen, 57% of Internet consumers use TV and Internet simultaneously at home at least once a month. I think this was very clea...

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Running a LinkedIn Group

Running a LinkedIn Group

I recently conducted a survey asking people interested in coming to some social media training sessions I’m running what they are most inter...

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A lesson in addressing the local media

A lesson in addressing the local media

On Friday I attended a conference about the state of the local media, run by Journalism.co.uk and the University of Kingston. There were pr...

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Fundamental tips on e-mailed press releases

Fundamental tips on e-mailed press releases

When I write about technical PR , I often miss out the basic tips that I might offer on some other subjects. So today I thought I would high...

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How to install a Facebook ‘like’ button on Blogger

How to install a Facebook ‘like’ button on Blogger

The Internet wars have continued to rage this month between Facebook and Google. Facebook has completely rebuilt it’s ‘like’ and ‘fan’ syst...

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Working lunch stops working and other media moves

Working lunch stops working and other media moves

Another week dominated by the UK general election saw very little movement in the technical media. However, some sad news is that Working Lu...

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Xtranormal – really cool software for making movies

Xtranormal – really cool software for making movies

A short Blog this morning about a really useful tool provided for free by a great company in the states. Xtranormal.com provides video soft...

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Social networking training sessions

Social networking training sessions

This morning I gave a presentation to a local business networking group about social networking. I discussed generating content to promote v...

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It’s called public relations. And it isn’t instant.

It’s called public relations. And it isn’t instant.

We now operate in a marketing environment in which the myth has grown that we can achieve in minutes what really takes years or even decades...

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How to run a corporate Blog

How to run a corporate Blog

I’ve been writing about the minutiae of Blogging on this site for a while now. However, it occurred to me over the weekend that there may we...

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