BP and the Twitterverse

BP and the Twitterverse

Some of you may have noticed the occasional story in the news recently about BP and an oil spill that has occurred in the Gulf of Mexico, ne...

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Should you turn the ‘comments’ off on your Blog?

Should you turn the ‘comments’ off on your Blog?

There are lot of methods of deciding how many people value the content of your Blog, but the amount of comments you get isn’t the best one. ...

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PR industry big wigs agree that black is black

PR industry big wigs agree that black is black

Last week a group of PR agency leaders met in Barcelona to discuss the question of measurement and to further drone on about the efficacy o...

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This week’s media moves round up

This week’s media moves round up

Earlier this month, the Independent wrote, “In generating their own video and text-based digital content on behalf of clients, PR companies ...

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How to measure the influence of your Twitter account

How to measure the influence of your Twitter account

I’m often asked by technical PR clients whether ‘anyone in our community actually uses Twitter’ and if anyone is listening to our posts. We...

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Don't forget trade and tech!

Don't forget trade and tech!

George Bennett of Industrial Technology magazine raised a good point in one of his newsletters recently when he asked whatever happened to ...

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Blogging shortcuts

Blogging shortcuts

Blogging as part of an industrial PR campaign can be a time consuming activity if you let it! However, it can also be hugely beneficial for...

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Moves in the marketing media

Moves in the marketing media

This has been a genuinely very quiet week in the business media with only a couple of moves to report. You can find them at the bottom of th...

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Oh no! Looks like your marketing budget needs to work harder or get bigger!

Oh no! Looks like your marketing budget needs to work harder or get bigger!

We all know that marketing is the first thing to be hit in a recession; with this being particularly true of advertising, which is perceived...

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Some very positive changes to LinkedIn

Some very positive changes to LinkedIn

Linkedin has undergone some very positive changes recently. Firstly, it’s improved its ‘status update’ or micro blogging functionality. Seco...

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The myth of Blogger SEO

The myth of Blogger SEO

It's a popular misconception that Blogger.com produces Blogs that can't be optimised for search. That's not true - this Blog and...

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