Tom Jones and leaked emails, what a singer can teach us about good public relations

Tom Jones and leaked emails, what a singer can teach us about good public relations

Earlier this month, an email was leaked from David Sharpe, the vice-president of Island Records. In this email, Sharpe appeared to criticise...

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YouTube vs. Viacom, a look back on the battle and what it means for advertising and PR agencies

YouTube vs. Viacom, a look back on the battle and what it means for advertising and PR agencies

While it may not be current news, the YouTube vs. Viacom battle deserves explaining, particularly its effect on the PR industry . The batt...

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Character limits, fail whales and good business: Why Twitter can be a great PR tool

Character limits, fail whales and good business: Why Twitter can be a great PR tool

The microblogging site Twitter is one of the best known success stories on the internet. With over 65 million tweets posted a day, equating...

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Wikileaks and the effect of a totally free press on industry relations

Wikileaks and the effect of a totally free press on industry relations

Many of you will have heard on the news about the Afgan War Diary and its release to the public. What you may not have heard is the name of ...

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Responding to the Speed of the Medium

Responding to the Speed of the Medium

Following YouTube’s example and using it as inspiration for future projects Earlier this week, Google owned site YouTube began its Life i...

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The results of The Times’ paywall move (and a couple of changes in the media)

The results of The Times’ paywall move (and a couple of changes in the media)

As many of you will know from the warning I gave a couple of months back, The Times’ and The Sunday Times’ Web sites are now behind a payw...

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Generating inbound links using social media

Generating inbound links using social media

Already this week, I’ve looked at generating inbound links using technical PR and generating inbound links using Blogging. Today I’m going ...

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Generating inbound links using PR

Generating inbound links using PR

Yesterday I promised to devote the week to discussing ways to develop inbound links using different marketing tactics. For those of you who ...

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Ways to build relevant inbound links to your Blog or Web site

Ways to build relevant inbound links to your Blog or Web site

Building relevant inbound links isn’t an easy task. Each link will take some time and effort, like most worthwhile things should. If it does...

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Our survey says: PR industry and Twitter get a boost, video content suffers

Our survey says: PR industry and Twitter get a boost, video content suffers

It’s been a quiet week for media moves, with only Computing welcoming Stuart Sumner as senior reporter. However, there has been some really...

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Something old, something new

Something old, something new

About seven years ago, I introduced the notion of ‘writing white papers’ into the portfolio of a technical PR agency I was working for at t...

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Free guide to using LinkedIn for business

Free guide to using LinkedIn for business

I don’t normally promote free guides and white papers on this site – mainly because the term is so grossly over used these days and most of ...

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To embed links in press releases or not to embed links in press releases, that is the question

To embed links in press releases or not to embed links in press releases, that is the question

The DWPubSporadic Blog has got an interesting post on it about the number of press releases being issued that contain links or embedded link...

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Trade and tech media moves (salaries not published)

Trade and tech media moves (salaries not published)

News this week that the BBC is going to be forced to publish the salaries of its highest earners will not be sparking fears of similar move...

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How to prepare a brief for a PR agency

How to prepare a brief for a PR agency

I’ve delivered over 100 ‘pitches’ to potential new clients in the last decade and I can honestly say that the content of those pitches has b...

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