The constantly revolving world of the media

The constantly revolving world of the media

The constantly revolving world of the media has continued to constantly revolve this week, with changes in the electrical, HV&C and medi...

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BreathingEarth.net is very useful for writing press releases. No, really.

BreathingEarth.net is very useful for writing press releases. No, really.

Today I’m not going to point you towards a specifically marketing focussed resource but rather a resource that I know industrial marketing a...

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My customers don’t use Facebook/Twitter/LinkedIn/read magazines/Web sites

My customers don’t use Facebook/Twitter/LinkedIn/read magazines/Web sites

Often when one discusses with an engineering business owner the media that their customers respond to they will categorically say they don’t...

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Inconvenient-PR Truth or Inconvenient PR-Truth? You decide ;-)

Inconvenient-PR Truth or Inconvenient PR-Truth? You decide ;-)

Some of you might remember that a couple of months ago I wrote about RealWire’s Inconvenient PR Truth movement (a campaign name that needs ...

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How to write a good landing page

How to write a good landing page

At the moment I’m writing a number of sector-specific landing pages for a client’s Web site. The client is involved in the automation indust...

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Why does everything have to start with the letter ‘i’?

Why does everything have to start with the letter ‘i’?

The big news this week is that The Independent is launching a mini version, called i, which will be published every weekday and target read...

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Why Blogging is alive and well in 2010

Why Blogging is alive and well in 2010

Many of you will remember that at the start of the year there were a number of predictions that 2010 would spell the end for Blogging. It w...

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A small mountain of moves in the technical media

A small mountain of moves in the technical media

As some of you may have picked up from the PS on yesterday’s e-mail, I’ve been on paternity recently, which explains why you haven’t been re...

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Why do engineering product names make no sense?

Why do engineering product names make no sense?

I was really tempted not to write this Blog today. You know why? I was desperate to go out and buy an LKT47-R/P123. I just love those LKT47-...

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