Finding a GAP in the marketing

Finding a GAP in the marketing

You might be aware that earlier this year GAP re-designed its logo, only to withdraw the resultant graphic in response to overwhelming publ...

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What to do with media clippings once they have appeared

What to do with media clippings once they have appeared

A recent post on the BMON Blog about using iPads in sales presentations made me think about what most businesses do with the clippings thei...

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Top five business Podcasts

Top five business Podcasts

Five or six years ago the PR industry was very excited about Podcasting. We were certain that by 2010 no one would be reading magazines anym...

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Beware of automatic URL shorteners

Beware of automatic URL shorteners

In these days of Twitter, e-mail marketing and analytics most people use a URL shortening service, like Bit.Ly, Tiny URL or is.gd. But did y...

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I’ve got loads of white paper requests! What do I do with them?

I’ve got loads of white paper requests! What do I do with them?

I probably won’t come as a surprise to you to find out that most white papers, guides and general free literature of an informative nature ...

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Why Zen could be the way to retain the Google juice in your current Web site

Why Zen could be the way to retain the Google juice in your current Web site

No industrial marketing manager likes their Web site do they? No matter who you are you have some complaints; ‘it’s a bit clunky’, ‘it’s ou...

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