SMEs and Dragon lizards – What they should have in common

The Frilled Lizard or Frilled Dragon is found in southern New Guinea, the Kimberley and across northern Australia. What is particularly interesting about this creature is that when it feels threatened and wants to impress its enemies, it gapes its mouth showing a bright pink or yellow lining, and the frill flares out, displaying bright orange and red scales. In addition to this scary display of strenght, the lizard often runs on all-fours and then accelerates onto its hind-legs, reaching some quite impressive speeds! 


Dragon Lizard trying to 'boost' its image

So…what does this have to do with technical PR or SMEs you ask?

When you start a business and when budgets are tight and when the 'headquarters' are a 2/2m cubicle, it is very important to think about the image you send out to clients, business partners and media representatives. Do you want your small, three employee organization to be considered a serious player and rise up to its true potential? Then look no further than the dragon lizard for inspiration; a 30cm reptile, low on the food chain, makes itself look far bigger than it is when encounters possible adversaries by simply standing on its hind legs and opening up its frilled collar. In your case, your ‘puffed up collar’ should consist of good communication techniques and active use of social media. Make yourself ‘look taller and mightier’ by illustrating your organization’s ambitions and ethos with every suitable occasion. ‘Stand on your toes’ and be vocal about who you are and what you wish to achieve; make good use of your organization’s website and try to be as informative as possible regarding products or services.

As the managing director of an SME you have the power to shape clients’ and partners’ perceptions and give your company a real advantage. Reputations are formed in years, but you can start building that reputation early by following these few simple guidelines.

If you would like to learn more about using these ‘dragon lizard techniques’ but in a less scary way, give us a call and we’ll always be happy to advise and discuss.

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Oana Baetica - Technical PR consultant

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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