Why we were right about QR codes

Why we were right about QR codes

In another blog post earlier this week we spoke about on-line evaluation techniques for measuring the efficiency of print advertising in tr...

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Nephew marketing… or how to shoot yourself in the foot

Nephew marketing… or how to shoot yourself in the foot

'Nephew' marketing could seriously damage your company's image Technical PR consultants are very much like doctors; people...

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Why applying on-line evaluation methods to print advertising is a bad idea

Why applying on-line evaluation methods to print advertising is a bad idea

After many calls and e-mails from an advertising sales person in your target trade media, you finally gave in. You bought the half page ad...

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Should your company Twitter account re-tweet individual staff members’ updates?

Should your company Twitter account re-tweet individual staff members’ updates?

Carefully select from employees' tweets when re-tweeting Twitter enables a two way conversation and allows companies to personalise...

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Google to overtake the social media scene?

Google to overtake the social media scene?

As you may already be aware, Google launched Google+ in July. Adding to the vast array of online services Google already offers, Google + is...

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Bloggers that blag - a bit drab?

Bloggers that blag - a bit drab?

Blogging - easy route to blagging freebees? Advances in internet technology over recent years have facilitated the growth of countless o...

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Selling skills to engage customers

Selling skills to engage customers

A guest post about selling skills from Len Foster of Reaching New Heights When using selling skills to engage customers it’s important to...

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The magic of language or the bizarreness of words

The magic of language or the bizarreness of words

Some words. Kind of relevant and a nice photo.  Credit:   Michelle Meiklejohn It takes 70 muscles and half-a-billion brain cells to mer...

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How to enable the company status feature on LinkedIn

How to enable the company status feature on LinkedIn

LinkedIn recently announced a new feature that would allow companies to update their profile status. This functionality enables businesses t...

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