Top tips for proofreading

Our bnrias are eeterxlmy pwureofl. As lnog as the frist and lsat lteter of ecah wrod in a snntceee are ccorert, the leretts in the mdlide can be in any oedrr and our banirs can sltil pcseros waht the seenctne syas. 

By Ellie Clifford, academy executive at Stone Junction.

The reason we can understand jumbled up text is because when we read, our brains process whole words rather than individual letters. As a result, it can be easy to miss mistakes, particularly in our own writing.

The grammatical accuracy of your business’ content can have a direct impact on the reputation of your business. To help you present your company in the best possible light, we’ve put together a few tips and tricks to spot and avoid mistakes before the content is published.

Give it a day

Despite the pressure to write quickly to meet deadlines, proofreading must not be rushed. If you’re proofreading your own work, allowing a day after writing the article before proofreading gives your brain the opportunity to refresh. This way you are more likely to spot mistakes, as you have distanced yourself from the article.

As well as refreshing your brain, it’s advisable to check through an article twice looking for particular mistakes each time. Firstly, check the style is appropriate for the target audience and the content is technically accurate. Secondly, make sure you have not overlooked the purpose or key messages of the article. To make sure the article really hits the mark, a good motto to work by is to write with the reader in mind.

Mix it up 

As a writer, you probably spend a lot of time at your desk in front of screens. When proofreading, it can help to see the article in a new light. This may involve printing it, moving to another room or changing the colour of the text. This can help you to find any mistakes you missed in the previous version.

While you’re mixing it up, another useful tip is to read the article out loud, as if reading it to somebody else. This will help you identify the sentences and paragraphs that are too long.  If you’re writing for a magazine, the column format can make long sentences and paragraphs even more noticeable to a journalist, so it’s important to check for length before sending your article to the media.


Back to front 

A good article should engage readers and focus their attention on the overall story or message. However, getting sidetracked by structure and flow can make it difficult to concentrate on spelling and grammar when proofreading. To resolve this, you could try starting at the end of the article and reading each paragraph in turn.

By fnloowlig thsee tpis and proaroidnfeg clalerufy, bsuseseins can poucdre gaert cpoy and irvopme tiehr pbluic roenaltis.

For more advice on writing mistake-free technical content, get in touch with PR expert, Stone Junction on 01785 225416 or e-mail us at sayhello@stonejunction.co.uk.

Ellie Clifford

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

No comments: