What's a domain authority?

Every second, Google processes over 40,000 search queries — that’s 3.5 billion searches per day and 1.2 trillion per year. Google’s engineers have set at least 200 ‘ranking signals’ that impact where you rank against your competitors and these algorithms are constantly changing. However, a well-known tactic that could boost your Google presence is to work on your domain authority

Laura England, senior account executive, Stone Junction.


Domain authority is a search engine ranking score. It measures how well your website will rank on a results page and positions this on a 100-point score. It is calculated by assessing a combination of over 40 factors such as evaluating root domains and analysing links, so it’s best used as a comparative number, rather than a solid metric.

The greater your domain authority, the more likely you are to have strong website traffic and a decent presence on Google. That said, there isn’t necessarily a good or bad domain authority score. Websites with high-quality external links, like Google or Facebook, will always remain at the top of the domain authority scale. Whereas for niche or technical industries, a smaller domain score is often acceptable.

Domain authority is made up of a plethora of different metrics, so it can be difficult to influence the score directly. However, the most effective way to impact your domain authority it is to work on your overall search engine optimisation (SEO). This includes generating links from other authoritative websites by using content PR — contributing editorial to n online magazine or getting a press release published on a relevant news website.

You can view your website’s domain authority by downloading MozBar, a free extension for Google Chrome. If you would like some help improving your domain authority by using content PR tactics, or advice on implementing technical SEO, give me a call on 01785 225416.

Laura England

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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