Business cards 101


In the film American Psycho, a classic scene shows a group of Wall Street stockbrokers comparing the quality of their business cards. This iconic scene establishes how business card design can be associated with status.

By Carla Stanton, graphic designer

“Look at that subtle off-white colouring. The tasteful thickness of it. Oh my God; It even has a watermark.” The entertaining scene highlights how careful consideration of font and material can affect personal impressions of you and your brand character.

A business card can help you make a good first impression, but a unique business card will make you memorable.

The right dimensions
A standard business card is 3.5 x 2 inches, but there’s nothing stopping you from showing off your brand character with a cut out shape, pop up area or slimline design.

While opting for a smaller design is acceptable, choosing an over-sized shape might make your card difficult to store in a wallet or business card holder. If you want your new contact to hang onto your card, its best to opt for a wallet-friendly size.

Material choice is just as important as size. Using a textured paper or adding a high gloss area over uncoated stock can create intrigue. Technology today also means that metals, rubber and other unusual materials can be used for business cards to add a twist. The possibilities go as far as your imagination and creativity, with options to suit a variety of budgets.

Clear, concise, comprehensive
Your card must include key information in a clear and concise way. If you are going for a detailed illustration or background image, ensure your name and contact details don’t get lost in the noise.

Make sure your images work in harmony with your brand colours, so that text is still legible, and the most important information stands out clearly.

The fonts Silian rail and Romalian type may only exist in American Psycho, but there are plenty of fonts to pick from. Take the time to look through the options and pick one that resonates with your brand.

If you want to chat about American Psycho or are interested in a business card redesign, get in touch on 01785 225416 or e-mail me at carlas@stonejunction.co.uk.

Carla Stanton

Stone Junction is a cool technical PR agency based in Stafford. We work for all sorts of businesses, with a particular focus on technology, technical and engineering companies. We like being sent cake and biscuits by clients, journalists and prospects.

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